Presenting to Camera Tips
Presenting to Camera is daunting to some people. Are you scared of being in front of the lens, perhaps? For instance, do you worry about how you’ll look, how you come across, how you sound?
But here’s a secret: you can delete the video. If you’re not polished, if your hair is out of place, if there’s a stain on your top from your lunch. Delete it! And try again.
Please don’t be scared, because it is not rocket science.
We help craft your message, and the way you say it.
Because in this age of smartphones with fantastic quality cameras, getting good quality content out there without breaking the business budget is perfectly achievable.
All you need to do is buy some bits of basic kit, and following a few simple tips. After all, a badly produced video will turn off those potential clients in just a few moments if you get it wrong.
So first think “Where is the best place to shoot the video?’
Avoid having backgrounds that don’t fit what your business does – ie if you are a jewellery business, don’t have a background of kitchen and cooking utensils. The background should not distract from what you’re saying, so tidy it up and take away any pictures that could be distracting.
One of the things I see a lot is wobbly or shaky footage, which can look really unprofessional. Even if you’re out and about doing a Facebook Live, use a selfie stick or tripod. You can buy relatively cheap ones on Amazon – just make sure it fits your particular version of phone, and make sure it’s high, or long enough, for your purposes.
Framing is simply where you are in the screen. For a simple ‘Piece to Camera’ when you’re talking directly to the lens, you ideally want to be either right in the middle of the shot. Have a small gap above your head, and try and take footage from around the waist up. The camera lens should be around your eye level so you don’t look either up into it or down into it.
You may not have professional continuous lighting, so use what you have – natural light – or the lights in your house. Choose one of your lightest rooms to film, and if you’re using the natural light make sure it’s falling on your face on both sides. Avoid filming into a window, as you’ll be back lit. You want the light to be on your face so YOU stand out as much as possible – we want the focus on you and your amazing content.
Good sounding audio will set you apart from videos that use the inbuilt phone microphone. The latter will pick up your voice, but it will also pick up anything else, which again could distract from the fabulous things you’re saying.
It’s easy to find inexpensive microphones on Amazon that you can plug into your phone and record your voice. Lavalier microphones are the small devices that clip onto your top.
Wear clothes that you suit, and that you’d normally wear for work. You want them to concentrate on your content, not anything out of the ordinary you might be wearing, so this isn’t the time for your favourite saucy T-shirt. Oh, and wear make-up. HD and UHD cameras discover all our wrinkles and shadows!
Make sure the content is relevant to your target audience, has a strong opening and tease what they’ll find out at the end so they keep watching.
Don’t make it a certain length for the sake of it, just make sure it’s interesting and relevant the whole way through.
The camera dulls you. Seriously. So, give an extra 10%. You, but 10 % more of you. You might feel a bit over the top, but we need that little bit extra.
SMILE AND BE YOU!
When you walk into a room of people you don’t know and someone smiles at you, you go and talk to them, don’t you? If you smile on camera, you’ll appear warm, and people will be more attracted to what you’re saying, and more likely to listen. It lights up the footage when people smile as we see the real you, which is basically what people want to work out.
PRACTISE, PRACTISE, PRACTISE
If you don’t like your first, second, third or fourth take, don’t worry – it’s a recording, so just do it again until you’re happy. Practising will make you more confident in what you’re saying, how you’re saying it and your delivery will improve.
That’s an overview of some of the things you need to think about when filming yourself on your smartphone. I cover this, and other tips during regular Presenting to Camera workshops. I also offer bespoke media training workshops to corporate.
Get in touch with me, email@example.com to find out more about this and other courses we provide for businesses.
Don’t want to do it yourself? Click here for an idea of what videos we can produce: https://www.holdenmediapro.co.uk/what/